Live Nation

Madonna's Celebration Tour merchandise

Services provided

  • 3D modeling

  • Material testing

  • 3D printing

  • Assembly

Technology

  • Direct metal laser sintering (DMLS)

  • Stereolithography (SLA)

Material

  • Stainless steel

  • Castable wax resin

Lead time

Ten weeks

Client request

Live Nation needed a production partner to create hundreds of branded rosary necklaces for Madonna's Celebration Tour merchandise. Each rosary had to be customized with the specific concert location's name.

Our approach

We combined 3D printing and metal casting to produce the rosaries in brass, bronze, and silver. The limited-edition pieces were successfully delivered for sale at each concert location.